retired english teacher. recovering bartender.
currently:
overdressed copywriter.
🌉 san francisco
📧 darferreira@gmail.com
💼 linkedin.com/in/darlene-ferreira/
experience
freelance / copywriter
2024 - present, san francisco
*currently accepting new clients!
in the adventures of freelancing, i navigate across various emerging b2b and b2c business sectors for several retainer clients. i’ve crafted effective internal branding for websites, key strategic campaigns, capability decks, brand playbooks, style guides, organic social content, and paid social content that has successfully amplified consumer conversion and increased brand awareness.
mekanism / copywriter
2020 - 2023, san francisco
for nearly four years, i thrived in the world of creative concepting as a copywriter at mekanism. it was here that my passion for data-driven storytelling, scriptwriting, and awareness of social media trends intersected to increase consumer engagement and brand visibility. with a keen eye on the pulse of the creative, digital landscape, i honed a witty, memorable, scroll-stopping voice that stood out against oversaturated categories.
common spirit health, kraken, alaska airlines, stitch fix, sling, olly, dropbox, amazon, level home, silvertree, del monte, charles schwab, goodrx
pitches won: harmless harvest
landi / english teacher
2017 - 2019, remote (beijing)
created english lesson plans for students ages 3 - 16 in china. tested students for their comprehension assessment. mapped out individual progress plans. played with finger puppets and optimized skillful farm animal impressions. spent this time digital nomading solo across south america and asia.
lone palm / bartender
2016 - 2019, san francisco
made a livable wage in san francisco in exchange for my sanity.
skills
data-driven storyteller adept at creating persuasive content strategy with a keen ability to match tone to brand voice. proficient in SEO and current digital marketing trends to maximize engagement and scale audience growth. strong research skills, grammatical precision, and strategic brand messaging to innovative integrated campaign development. synthesizes complex ideas into compelling copy. effective communication in collaborative settings with a sharp understanding of consumer behavior, performance analytics, and social media platforms. voracious british journalism reader. best negroni mixer of all time. super cultural majority of girlys whose dog = their entire personality.
education
san francisco state university / B.A. english, playwriting
awards 🏆
new york festival ad awards
collaborations & partnerships finalist