El Pollo Loco

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Proud to be Loco Manifesto

We love our Loco.

There are so many undeniably beautiful facets about being us.

Warm hugs. Unrestrained love. 

A rallying community.

Uncontrollable laughter at uncontrollable parties.

Our culture is so rich, there’s enough for everyone.

The best part about having our moment?

We get to create it.

We can amplify savory rituals that make life worth craving- like raging dance floors, technicolored murals, and the legendary meals at the center of it all.

At El Pollo Loco, we’re proud to embrace all flavors and share them with the world. Some say our pride might be a little crazy. 

But hey, we are Proud to be Loco.

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the insight: young Latinos are driving culture and changing the economic landscape.

the idea: let’s celebrate the deep sense of Latin identity and pride by highlighting our rich, full-flavored culture and placing food front and center.

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